Tag Archives: marketing

On writers reviewing writers: We probably shouldn’t. But–

When I learned that an author I’ll call Ms. Y had a son in the Army, I asked her if she might be interested in reading Pretty Much True… . (At the time, it hadn’t yet been placed with a publisher and was just sitting around in my computer doing nothing.) She responded with “Yes,” but she also asked if I was looking for an endorsement. Continue reading

Pseudonyms in a Time of Social Media: It Ain’t the Old Days

In 1987, Joyce Carol Oates was revealed to be Rosamond Smith, the author of Lives of the Twins, a mystery novel slated for publication the same year as You Must Remember This, a “real” Oates novel.

Oates was disappointed to have been discovered–”I wanted to Continue reading

From The Daily Show audience to The Colbert Report guest (?) in 1.5 days

Two days after being an audience member at The Daily Show (read about it here), I received an email telling me to contact guest booking at The Colbert Report. (!)

You see, my publisher is an independent (and small) press, so – like many authors – I’ve been doing a lot of self-promotion. This includes sending emails and press releases to publications, radio programs, TV programs, and talk shows that fit best with the material. Stephen Colbert, as you know if you watch his show, is a Continue reading

These are the people.

You often hear from people who write that writing is an isolated (isolating, even) experience, and this is probably true. But the writing is the only part that is. The rest, the part that involves getting people to read whatever it is you wrote, is a group effort. These are the people involved:

The first readers – friends, family, fellow writers – who offer feedback and constructive criticism.

The people who offer encouragement when you’re not sure whether you’re any good.

The people who tell you, on the days you’re sure you’re not any good at all, to keep doing it, anyway.

The people who, in your quest to market yourself, help you by offering interview space on their blogs, by telling others about your work, by forwarding your links or news in whatever way is most feasible, and by doing what they can (within reason) to help you succeed.

The people who take the time to read your work and provide endorsements or blurbs, if requested.

The people who take the time to read your work and review it, whether on their blogs, on Amazon.com, in print publications – anywhere.

The people who offer their expertise when needed, whether it’s for press release writing, design help, query letter writing, synopsis writing, or anything else someone does better than you do it.

The people who connect you to other people who can help you.

There’s a lot of help needed to succeed at almost anything. This is a thank you to the helpers.

Quitting gets a little easier every time.

I used to smoke regularly. It started when I was 13 with a Marlboro red 100 (if you’re going to do it, go big). My friend D and I sat at the top of a long set of stairs leading down to a narrow path that cut through my small Neckarsteinach neighborhood, and she pulled one from the soft pack. “Are you sure you want one?” she said.

“Yeah. Just give it to me.”

I was an automatic inhaler. I didn’t even know how to puff. I’d take a drag, and then I’d blow out the smoke, cough, and spit.

“Are you inhaling?” she said.

I said I didn’t know.

“Try just puffing,” she said.

I pulled on the filter and the smoke crawled down my throat. I shrugged, blew out the smoke, coughed, and spit. She laughed.

I switched to lights and smoked off and on until 9th grade, when I started for real. (Cigarette in the morning before school, “nic fits” before I could run outside with friends to have one during the long break between second and third period, cigarette or two after a chili-fries and egg roll lunch, etc.)

I tried quitting at 18, and I was almost successful. My boyfriend at the time and I  both wanted to quit, so we stopped bringing our cigarettes with us in the car, and I remember I even had a successful night downtown – not one cigarette. (“Downtown” means “at the bar” – Germany, 16 legal age.)

I don’t remember when or why I started up again, but I did.

I tried to quit again at 26 by cutting down to no more than four cigarettes a day. It was working very well – I’d just gone down to three a day – and then, on the morning of September 11, I broke away from the TV after watching for two hours to rush to the gas station for a pack.

At 29 years old, I was still smoking. My hair had also gone through enough highlighting to have turned all of it very light blond, and I decided I did not want to be the 30-year-old cigarette smoking bleach blond. Before my birthday, I dyed my hair back to its natural color and started to quit smoking again by cutting down. (Cold turkey doesn’t work for me – it’s too rigid.)

Something similar is happening with my efforts to quit marketing Homefront.

The addiction to marketing started out slowly enough – I made a MySpace page, designed a few fliers.

As I learned more about the many marketing avenues there were, I gradually and increasingly immersed myself in promotion for two years. (Minus the time spent working one of those years.) Making phone calls, sending emails, arranging readings and signings, and so on. And on and on and on.

Before Homefront, I’d been writing all kinds of things. Short stories, articles, essays, flash fiction. When I finished one project, I would send it out for rejections and start a new one.

For over a year, I’ve been trying to quit marketing Homefront so I can get back to writing new things. I tried once in late 2008 after starting Dan Palace my first week living in Connecticut. I figured I’d write while I looked for a job, and when a few weeks later I started working for the newspaper, I was successful, for the most part, at forgetting about Homefront. My days were too busy to worry about marketing. Every now and then I’d dip into it if something occurred to me that I hadn’t tried, yet, but the activity was very sporadic.

A year later, when I moved to Tennessee, I was going to take a year away from working to write. Not market, write.

It worked for a little while. Then I’d hear something on the news that applied to Homefront – something allowing me a lead-in for a press release – and the writing would be set aside for the marketing.

Several months ago, I was almost successful at letting go again. I finished writing Dan Palace and the editing was coming along. I was determined to let Homefront sit for good.

But then we got this news we were moving again, and I was too busy to have any real zone-time for editing/revising/rewriting Dan Palace, so I thought I may as well use random hours here and there to market Homefront

Thank goodness for wise people.

One of them told me yesterday that if I can’t let go of Homefront, I won’t be able to enjoy working on something new.

This person is absolutely right.

I’ve done all I can with it, and if I want to be a career writer, I have to be able to put my energy into the creative writing process. I have to be able to enjoy it the way I did when I was writing Homefront and everything that came before it.

Besides. The last thing I want to be is that person clinging desperately to the one thing she did years ago because it felt so good and so right. You can get away with being a bleached-blond smoker when you’re young, but the day comes when it just starts to look ridiculous and it’s time for a nicotine patch and a trip to the salon.

Guest post by Phyllis Zimbler Miller, author of Mrs. Lieutenant

MRS. LIEUTENANT: My 40-Year-Old Book Tale

Imagine a time traveler popping in to visiting me as a new Mrs. Lieutenant stuck in Muldraugh, Kentucky, north of Ft. Knox, in the spring of 1970.

The time traveler says:

“Forty years from now there will be a way to communicate all over the world in the blink of a second.  And your novel about this time spent at Ft. Knox, having been self-published a year and a half before, will lead to all sorts of military-related activities, including the website www.FilmsThatSupportOurTroops.com.”

Besides asking “What’s a website?” I don’t know if I had enough imagination at the age of 22 to envision such a scenario.  (I was NOT a sci fi reader.)

Now fastforward to 2008, when my novel MRS. LIEUTENANT was an Amazon Breakthrough Novel Award semifinalist (before the book was self-published in April of that year).  I hadn’t a clue about the Internet except for using email and doing an occasional search.

Amazon gave each of us semifinalists a page on Amazon, and one writer had something I didn’t have!  It turned out to be a blog – and that is when I took off and never looked back.  From that moment on I have been on a quest to learn as much about Internet marketing as possible, including starting the blog www.mrslieutenant.blogspot.com

Of course I knew enough to have a website made for my book (www.mrslieutenant.com).  Yet even with content management on the site I was frustrated at the inability to make many changes myself.

To make a long story short (as the saying goes), I formed MillerMosaicLLC.com with my younger daughter, Yael K. Miller, and we learned how to make WordPress websites first for ourselves and then for clients.  Such power in our own hands!

And along the way, whenever I had a new project, I would ask Yael to build another website.  Thus in January 2009 we launched www.OperationSupportJewsintheMilitary.com and recently we launched www.FilmsThatSupportOurTroops.com, for which I’m currently looking for a corporate sponsor in order to expand the distribution of these compelling documentaries and feature films.

Of course I fell in love with online social media – truly an amazing concept to me even now.  And it is thanks to social media that I have connected with such marvelous people as Kristen Tsetsi.  I immediately invited her to write a guest post for my Mrs. Lieutenant blog about her novel HOMEFRONT, and you can read her post at http://budurl.com/homefront .   Now I’m honored she asked me to write a guest post for her blog.

FYI – If you’re also a fiction writer, check out the free report for fiction writers about blogging that author Carolyn Howard-Johnson and I wrote at www.FictionMarketing.com

And I do hope you’ll stop by the new www.MrsLieutenant.com site to see the video I did on why book clubs should discuss my book now in 2010.  (Hint: Lots of similarities between then and now.)

P.S.  I’m @ZimblerMiller on Twitter and I started the list www.twitter.com/ZimblerMiller/us-troops-supporters

An interview and a guest post

My hard-hitting, super duper, ultra-informative interview with award-winning author (and super-promoter) Carolyn Howard-Johnson is now live at the Self-Publishing Review.

Also, Phyllis Zimbler Miller, founder of FilmsThatSupportOurTroops.com and author of Mrs. Lieutenant (a finalist in the 2008 Amazon Breakthrough Novel competition), generously invited me to guest blog at her site.

Here’s a snip:

When my husband left for Iraq in 2003, it was my first experience with a deployment, and it was not a good one. I imagined him being shot down. I imagined his funeral. Looking at his pictures could, on a bad day, send me into a gasping, sobbing fit because it was too easy to imagine never seeing his face again.

When he left at the start of the war, embedded reporters were bringing immediate updates 24 hours a day. Unless I had to, I didn’t leave the TV, and I rarely watched anything but the news. When I slept, it was with the TV on. I would wake up – without trying – every hour, look at the screen and the ticker-tape to check for his name or his division, and then go back to sleep when it appeared all was well.

One night, after waking up to check the news, I wondered how hard it could be, really, to pack my things and catch a commercial flight to Kuwait…

Read the rest here.

Miller is on a mission to get a corporate sponsor for FilmsThatSupportOurTroops.com to get wider distribution for films about the military. If you’re interested in helping and know a way to do it, I’m sure she’d love to hear from you.